PLUS Super Bricks
15 million flow packs in six weeks
‘Build your own supermarket’ and ‘Build your own farm!’ These are the names of two multi-brand sales promotions at PLUS Supermarkets. Conceived by Govert Verbeek and developed by Blue in Green in collaboration with Interimage. Both promotions were among the most successful of the year.
Playing with Bricks
Customers of PLUS Supermarkets received a flow pack with Bricks for every €5 spent on groceries. The Bricks are compatible with existing blocks and together formed a supermarket or a farm. In addition, extra items were available with certain promotional products.
15 million flow packs
In a period of just six weeks, 15 million flow packs were distributed. This means 250,000 supermarkets and farms have been built. The bricks ensured hours of fun and enthusiastic reactions from customers.