Your region from the air
Twelve aerial photo books produced for Unox
In 2016 Blue in Green came up with and developed the concept of a unique series of aerial photo books ‘Your region from the air’. Each book contains more than 50 exclusive aerial photos together with an explanation of the most beautiful locations in the region, organised by province. The books were available free of charge from more than 1100 supermarkets (members of the Superunie chain) in the Netherlands when purchasing Unox promotional products.
Specially taken aerial photos and accompanying text
Blue in Green commissioned aerial photographs of the most beautiful places in the Netherlands on behalf of Unox. With aeroplanes, helicopters, and drones, photographs were taken of the most striking churches, castles, landscapes, and neighbourhoods. The 12-part series shows the beauty and unique nature of the Netherlands. ‘Your region from the air’ is a unique series of books with fantastic, exclusive photos offering a surprising view of our provinces.
Blue in Green not only developed the concept of the books, but also the complete content including all the accompanying text.
UNOX proud of the Netherlands
Blue in Green also organised the press conference introducing the books. The authors and illustrators were put in the spotlight. More than 10 camera crews and 20 photographers attended, all jostling for the best shot or the most successful interview. this annual media circus of the national press captures the attention of vloggers and bloggers. Same day publicity on the same day on TV, the internet and in several national newspapers.
